商品敘述：

Available with this Brief Case: a Case Preview and an updated Teaching Note. A Case Preview is an optional, customizable resource that provides students with a lens through which to consider the case, including a snapshot of the case situation and key questions to consider. The updated Teaching Note features a new section that provides insights for teaching the case in an undergraduate classroom. The soup division at Brannigan Foods contributes over 40% of the firm''s revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant''s analysis of the soup industry and recommend a turnaround strategy. Each manager presents a different plan, from investing in core market segments and products to acquiring new product lines and customers. Students must perform a quantitative analysis of each proposal while considering the feasibility and risks associated with each option before making a final recommendation.

涵蓋領域：

Budgets and budgeting;Business and government relations;Consumer behavior;Consumer marketing;Decision making;Economic forecasting;International business;Marketing strategy;Mergers and acquisitions;Product development;Quantitative analysis;Resource allocation;Risk management;Strategic planning

相關資料：

, (7879), 0p, by John A. Quelch, James T. Kindley;
, (9-913-546), 13p, by John A. Quelch, James T. Kindley;
, (9-913-547), 0p, by John A. Quelch, James T. Kindley

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